Audience Growth & Digital Strategy Consulting

I work with media and tech companies, cultural institutions, mission-driven organizations, and independent creators to better understand their audiences, identify opportunities for growth, and turn strategy into action.

I bring 15 years of experience at some of the country's leading media brands, working at the intersection of editorial, audience, product, and business strategy.

Assess: Audits, Audience Research, Opportunity Identification

• Evaluate existing audience strategies, digital products, content, and engagement programs to understand what's working, what's not, and where the greatest opportunities lie.

Build: Strategy & Implementation

• Develop new strategies, products, and programs from defining the opportunity and creating a roadmap to working alongside teams to bring ideas to life.

Lead: Fractional Leadership & Advisory

• Provide senior-level audience and digital strategy leadership for organizations that need ongoing expertise without a full-time executive hire. Help teams establish priorities, coordinate cross-functional work, guide execution, and measure success.

Areas of Expertise

• Audience acquisition and engagement

• Editorial strategy and positioning

• Newsletters, email, and lifecycle marketing

• Digital product strategy

• Audience research, analytics, and experimentation

• Subscription, membership, and revenue strategy

• Cross-functional leadership and organizational strategy

I work with organizations and individuals with projects of varying scope, from focused assessments to longer-term strategic partnerships.

If you have a challenge to solve, an opportunity to explore, or something new to build, I'd love to hear about it. Reach out to discuss how we could work together.